Brandfuel, 2026
Aramco Digital Davos is a multiscreen visual piece created for Aramco and produced by Brandfuel for the World Economic Forum in Davos. We developed the CGI and motion graphics that present Aramco's sponsorship of the FIFA World Cup trophy, inside a dark, immersive lounge where vertical and horizontal screens and a luminous ceiling work as a single canvas. Blue and green particle currents flow across the displays and the ceiling, framing the trophy on its plinth at the centre of the room. Other loops move through a glowing grid, a fractured city of data and a race car dissolving into light. Each sequence follows the architecture of the space and gives the room a slow, constant rhythm. We paid close attention to detail at every stage, from the edge of each screen to the way the light settles in the dark.