Freddy, 2020
For Freddy's Energy Pants campaign, we created a video that follows Alessia Maurelli as the footage moves from the real world into a fully 3D environment. To make that passage believable, we captured her movements with the Rokoko MoCap suit and used the data as a motion track. Her real gestures drive the CGI, so the transition keeps the same rhythm and body language from one space to the other. The result shows the power unleashed by Freddy's new pants, translated into movement, light and digital space. Our role covered content creation for the 2022 campaign.