Guess, 2023
For the launch of the Guess GCube bags, we created an anamorphic Out of Home video built around a simple question: what happens when nobody is watching the mannequins? The film opens on a group of mannequins caught mid-conversation. The curtains part and take them by surprise. The curtains close again, and when they reopen the figures have snapped back into a typical mannequin pose, as if nothing had happened. We handled the content creation, shaping the gag-play in CGI and designing the piece for the anamorphic format. The screen was located in the centre of Milan.