Guess Jeans, 2024
For Guess Jeans, we designed an installation that runs across all the windows of Rinascente in Milan. The windows were treated as a single sequence, so the brand reads as one continuous presence along the façade. Our role covered set design, content creation and art direction. We developed the visual language and the physical set, with CGI supporting the content so that image and space belong to the same world. The project was realised in 2024 as an event-driven installation, conceived to be seen from the street and to hold attention at the pace of passersby.