Guess, 2024
We landed in Tokyo with Guess for "The Next 40 Years of Denim", an exhibition set at the centre of a wider run of immersive activations across Harajuku. The area also saw the opening of the brand's first Asian flagship store, a blend of Californian and Japanese influences, supported by a pop-up, OOH presence and events designed to capture the market's attention. From concept to execution, we shaped a bold vision that brought out the character of each space. The result is a multidimensional experience that keeps the brand's signature harmony and impact intact.