Luxottica, 2022
For the launch of Oakley's new RE:SUBZERO glasses, we developed creative content for out of home advertising, shown in both Shibuya and Times Square. Our role as creative content partner to Luxottica covered CGI and motion, built to hold attention on large-scale screens in two of the most densely lit crossings in the world. The result is a piece designed to stand out in the city's visual noise, bringing the product into focus at street level.