Guess, 2025
The Creation of a Diva traces how GUESS turned young talents into international fashion icons. From Estelle Lefebure, the first GUESS Girl, to the supermodels who defined an era, among them Claudia Schiffer, Eva Herzigova, Naomi Campbell and Anna Nicole Smith, the exhibition follows careers that came to embody the unmistakable GUESS aesthetic. Beyond the photographs, the route opens into experiential rooms that tell the brand's story through interactive installations, light effects and the vibrant red that marks the brand. Black and white portraits hang on saturated walls, mirrored floors multiply the screens, and a circular display with arched openings anchors one of the rooms. We worked on the video content and the set design, with art direction, graphics and motion shaping an immersive, multisensory visit.